Taranaki is located on the west coast of the North Island, with its landscape dominated by Mt Taranaki; the region is a large dairy farming area and recognised for its gardens (there is a rhododendron and garden festival held each November).

There are a number of good club golf courses in the region.  It is probably fair to say that most visitors tend to choose to drive either through the central part of the North Island or along its  east coast.